Sleep Like A Baby?

Back in Houston there was a water bed place whose slogan was, "You'll sleep like a baby on a Superior Waterbed!" That sounds so good doesn't it? Sleep like a baby. It conjures up associations of being safe and warm in footie pajamas, right? After becoming a parent, however, the phrase "sleep like a baby" has taken on a whole new meaning. No advertiser in their right mind would use that phrase if they knew what I associate it with now.

Buy our mattress! You'll sleep for about two hours and then wake up screaming because you wet your pants! Our mattress and its patented internal coil technology will ensure that you'll wake up starving after spitting up curdled milk and pureed vegetables all over yourself at least twice a night! Sometimes you'll awaken sobbing from a deep sleep for no apparent reason! That's the Superior Mattress promise.